Do Not Undersell Your Biggest Asset - Tips To Achieve A Successful Sale

Ask yourself - Would you rather risk over-marketing your home by $2000 or save $500 on marketing to then undersell by $50,000?

Here's what you need to do to avoid underselling your biggest asset and achieve a successful sale with the best sale price, in the shortest amount of time:

Home Styling

If sellers want to maximise their sales results, property styling is no longer an option, it's a necessity. Don't market your property vacant or with tired, bulky furniture. This will not help to sell your home. When a property is styled, it will help to attract buyers when they're scrolling on the internet. It will allow them to form an emotional connection whilst walking through the home because they're able to visualize themselves in it. It will appear bigger, lighter and more modern. The emotional buyer is more likely to pay a higher price.

Be Negotiable

For example, if you put your home up for Auction and it doesn't sell on the day that's okay, it's all part of the process. But you have to ask what that's telling you. The market wasn't willing to pay that price. You must be able to work with your agent, have the tough conversation and adjust the price accordingly. The longer your property sits on the market, the less interest it will receive. Without interest, there's no competition driving the price up.

First Impressions

We all know the saying... "You never get a second chance at a first impression". Give yourself the best chance of selling by not only presenting the front of the property beautifully but by launching onto the market with eye-catching, scroll-stopping marketing. If you choose the right agent, they will encourage this and get it done professionally (not on their iphone). Look through your marketing with fresh eyes and critique your own listing before it goes live if you need to.

Invest In Marketing

In my opinion - pay for your own marketing. It's your property. This will ensure you're in control and getting the most and best out of it. You might not see the initial value in it, but you can't sell a secret. The more eyes on your property means more competition, creating a higher sale price. Do not under-market your biggest asset.

1. Style and prepare the home.

2. Professional photography & Floor Plan

3. A Premier Listing online

4. Social Media - paid ads if you can to target out of state buyers

Tip: share your listing on your own Facebook. One of your friends or neighbours might secretly love your house and could be your buyer!

5. Targeted mail box drop

A lot of this is up to your Agent but be willing to work with them and invest in marketing your biggest asset.

Creative Renovation Studio can help you get your home ready for sale. Book your FREE Initial Consultation and lets chat!