The MOST IMPORTANT Strategy Right Now To Sell Your Home
- Sheridan Jule
- Jan 6, 2021
- 3 min read
We're already 1 week into 2021! From what we've seen over the past quarter it's continuing to remain a very active Market. Many home owners refrained from putting their house up for sale last year because of the coronavirus pandemic. However, figures are showing that we've had some of the best selling conditions in years!
Don't worry, you haven't missed the boat. Real estate agents and trades people we work closely with were seen working through the holidays just to get deals over the line and properties ready for sale.
So what can you do right now to ensure that you're on the band wagon and ready for the current market conditions?
The Most Important Strategy: A Strong Launch
A strong launch is always important at any time when selling your home. But more important than ever right now because of two reasons. We're currently in a 'Sellers Market' with extremely high demand.
We're currently in a 'Sellers Market'
with extremely high demand.
What does this mean?
Quite simply, in the current market conditions, the advantage goes to the Vendor due to the lack of supply combined with high demand.
When there's a limited supply of properties on the market, this creates fierce competition between desperate buyers. Competition is precisely what makes an excellent market to sell in, it's one of the main roles of a real estate agent to create competition and it's what pushes sale prices up.
So here's what can you do to guarantee a strong launch and the best possible results for your home.
Firstly, let me explain a "Strong Launch". When I say 'launch', I am specifically referring to the moment when your real estate agent presses 'Upload' and your property goes live onto internet portals such as realestate.com and domain.com.
Buyers will see your photos, read the description and start enquiring about when they can view the property, the price and its features.
To have a 'strong' launch, you must be prepared and your property must be prepared.
This involves:
Property styling
If you want to maximise your sales results, property styling and staging is no longer an option but a necessity.
Professional, quality marketing photos
First impressions. Photos are what's going to make that buyer click on your property and fall in love with it before they've even seen it.
Street Appeal
Again, first impressions. Believe it or not, your garden, driveway and front facade will set the initial emotion for your buyers.
Choose an Agent you trust, who has proven results and who will be dedicated and diligent
You must trust your Agent. Remember that you are their client, not the buyer. They have your best interest at heart. If the property is presented well, it should sell itself anyway.
A fair price
The aim is for you to make money, yes. However, be realistic, do your research and be willing to negotiate.
So that you're aware, marketing and home improvements in preparation for a strong launch will cost you money. It doesn't have to be a whole lot but it's important that you invest into the sale of your biggest asset. If you do it right, you will get the results you want.
Ask yourself, would you rather risk over-marketing your property by $1000 or risk underselling it by $50,000?
We help many home owners prepare their homes for sale to achieve a Strong Launch. If you want assistance with anything at all, there's no limit to how we can help. Get in contact with us now while the Market is hot!!




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