Do Not Undersell Your Biggest Asset

We're all aware of just how hot the real estate market is right now. Prices are soaring, we're getting crazy numbers through open homes and multiple offers. There's a lack of supply and extremely high demand which is creating this sellers market - check out The MOST IMPORTANT Strategy Right Now To Sell Your Home.

Experts aren't predicting these trends will let up anytime soon so it's a great time to sell! However, what we are still seeing is some properties sitting on the market for much longer than they should be. When the market is this good, you need to make sure you're doing everything right to give yourself the best chances because competition is fierce and there are more eyes looking at your home!

Here's what you need to do

Home Styling

If vendors want to maximise their sales results, property styling is no longer an option, it's a necessity. Don't market your property vacant or with tired furniture. This will not help to sell your home. When a property is styled, it will first help to attract buyers when they're scrolling on the internet. Next, it will allow them to form an emotional connection whilst walking through the home because they're able to visualise themselves in it. It will appear bigger, lighter and more modern. The emotional buyer is more likely to pay a higher price.

Be Negotiable

For example, if you put your home up for Auction and it doesn't sell on the day that's okay, it's all part of the process. But you have to ask what that's telling you. The market wasn't willing to pay that price. You must be able to work with your agent, have the tough conversation and adjust the price accordingly. The longer your property sits on the market, the less interest it will receive. Without interest, there's no competition driving the price up. It becomes a vicious cycle.

First Impressions

We all know the saying... Give yourself the best chance of selling by not only presenting the front of the property beautifully but also by launching onto the market with eye-catching marketing. If you choose the right agent, they will encourage this and be good at it. But make sure you're looking at things with fresh eyes and critique your own listing before it goes live if you need to.

Invest In Marketing

In my opinion - pay for your own marketing. It's your property. This will ensure you're in control and getting the most and best out of it. You might not see the initial value in it, but you can't sell a secret - check out "No Need To Advertise" - Things To Consider. The more eyes on your property means more competition, creating a higher sale price. Do not under-market your biggest asset.

1. Style and prepare the home.

2. Professional photography & Floor Plan

3. A Premier Listing on realestate.com and domain.com (to cover all States - especially now!)

4. Social Media - paid ads if you can to target NSW & VIC buyers

Tip: share your listing on your own Facebook. One of your friends or neighbours might secretly love your house and could be your buyer!

5. Targeted flyer drop

A lot of this is up to your Agent but be willing to work with them and invest in marketing your biggest asset.

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You have to ask yourself this question - would you rather risk over-marketing your home by $5000 or save $1000 on marketing to then undersell by $50,000?

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Creative Renovation Studio can help you get your home ready for sale. Book your FREE Initial Consultation and lets chat!